How to create a Google My Business listing

February 18, 2023

If you have a business, consider creating a free Google My Business listing. Setting up a business listing on Google My Business helps customers find your business. In addition, it allows Google users to find and connect with companies, brands, and people.

Therefore, if you are interested in boosting your local business's online presence, Google My Business can provide you with the necessary tools. Here are step-by-step instructions on how to open an account and add the information your business needs.

How does Google business listing work?

Google Business Profiles works by helping people find, learn about, and contact you. Google Business Profiles aren't just for customers. There are a lot of other benefits. These are:

Enhance local visibility:

With a Google Business Profile listing, you'll be able to rank for local results and get your company more visibility in Google search results.

Competitive benefits:

Optimizing your Google My Business profile gives you an edge and allows you to rank higher than your competitors.

Reputation Management:

Your Google Business Profile allows you to engage with your existing customers directly, from answering questions to responding to reviews (both positive and negative).

How do I create a free Google business listing?

Creating a Google business listing is not a hard job. Follow these steps to create a free Google business listing:

Step 1: Complete the Google Maps listing process

In this step, you'll need to sign up for Google maps and add your business. Here's how:

  • Navigate to Google Maps.
  • Click the menu button at the top left.
  • Click "Add your business.".

Step 2: Open an account for your business

Skip this section if you already have a business account. Those who don't have an account can follow along to set one up.

  • Click "Create Account."
  • Select "To manage my business."
  • Fill out your info (name, username, etc.) and click "Next."
  • Next, you'll need to verify your identity by phone.
  • Then Google will send you to their terms and conditions page.
  • On the terms and conditions page, click "Agree" to get started.

Step 3: Enter the name and category of your business

Now that you've selected your business name and type, you can set up your business profile.

  • Type your business name into Google's search box, and the company's database will populate as you type.
  • The next step is to claim your business if it is listed. If it is not, type your full business name.
  • Make sure your business name is exactly as it is. (You won't need to stuff your Business Description with keywords because you'll add them later.)
  • Next, type a category describing your business.
  • Choose a class for your business makes it easier for Google to find your business, which makes your website more searchable.
  • Instead, changes or additions to your business categories are always possible.

Step 4: Put in your location

If you have a physical location, you should add it here. It's usually not a requirement, but some categories, like "hotels," require it. However, you can choose "no" if you don't have a physical location.

If you select "yes," Google will ask you for your location's address, which will be visible on Google Maps.

You can also see duplicate listings based on your address on Google.

The next step is to claim a business that is similar to yours. If it is not yours, choose "None of these.".

Step 5: Select your service location

This step will look different based on whether you added a business address.

If you add a business address, this step is optional. However, Google will ask if you provide deliveries or home and office visits. Choose "Yes" to tell searchers what areas are within your reach. Choose "No" to skip to the next step.

You'd have to skip this step if you didn't add a business address. Instead, select an area from Google's suggestions or start typing the name of the site you serve.

Step 6: Enter your contact details

After adding your phone number, add the website URL that you have.

You'll be found and contacted through your provided contact information, so ensure you have it accurate.

Step 7: Join the update and recommendation list

Google will now ask you if you want to opt-in to the latest news and recommendations regarding your GBP. You may want to select "yes" to hear directly from Google about the best practices you can implement in your company.

Step 8: Check Your Listing

The business profile will not be searchable until it is verified. When you set up your listing, you can skip the verification process, but you will eventually need to do so.

You can verify your listing in five ways:

  • By phone. Google will contact you with a verification code by phone or text.
  • By email. Your verification code will be emailed to you.
  • By postcard. The verification codes will be mailed to your registered address.
  • By video recording. Put together a video showing the location, the equipment, and that you're the manager.
  • By live video call. Present the same proof on a live call with a support representative.

Is listing on Google Business Free?

The process of creating a Google Business Profile is free. You can manage your business in Google Search and Maps and get more clients.

Is Google listing worth it?

If you want to boost your visibility and reach more customers, Google My Business can be a handy tool. The website provides an excellent platform for businesses to highlight their products and services and for customers to find out more about them.

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